Client: Ramus / NSE Property Group
Architect: Bayley Ward
Screens: ULA
Location: Melbourne, Victoria, Australia
Year: 2023
At 240 Victoria Street, all is not what it seems. Nestled amidst Melbourne's bustling cityscape, Silhouettes offers a unique glimpse into the inner life and movement of the building, conveyed through an expressive digital media installation.
Digital windows on the facade of the building intermittently come alive as silhouetted figures engage in a myriad of activities, from the mundane to the extraordinary, creating a tapestry of human experience that unfolds before the eyes of those who happen to glance upward.
CORE with Sandbox enabled the iterative content commissioning process (including hybrid in-person/remote workflows), as well as the intermittent display of life and activity based on real-time occupancy metrics for the building.